Marketing Manager
Company: Amcor
Location: Oshkosh
Posted on: July 29, 2022
Job Description:
We are global, we are impacting the lives of millions every day,
we are making a difference!At Amcor we are inspired to change the
packaging industry and are taking on the aspirational challenge to
make all our products recyclable or reusable by 2025. Through our
products and global footprint, we are in a unique position to truly
make a difference in the packaging space. Our products impact the
lives of millions of people across the globe every day from food,
beverage, pharmaceutical, medical, home- and personal-care, and
other essential products. Amcor is a thriving S&P 500
organization listed both on the NYSE (AMCR) and ASX (AMC) with
US$13 billion in sales. We have a proud history dating back to the
1860's and come a long way from a single paper mill based in
Melbourne to becoming the global leading packaging company. Today,
Amcor is an international organization empowering its 50,000
employees in over 40 countries and across 250 sites.Will you be
next to join our journey towards a more sustainable future? At
Amcor we are always looking for talented and passionate individuals
who are motivated to make a difference. Working at Amcor means you
will have a unique opportunity to be a part of an organization that
is committed to providing sustainable packaging solutions. To find
out more about our commitment to sustainability and about Amcor,
visit www.amcor.com.Amcor Flexibles North America (AFNA), a
division of Amcor, operates across 35 plants and employs 9,000
colleagues within North America with headquarters in Chicago, IL
and Oshkosh, WI. AFNA makes flexible packaging solutions for food
and beverage, healthcare, and home and personal care
applications.Job DescriptionAs Marketing Manager you will create
the roadmap for success for the rest of the organization to follow
in establishing leadership in chosen vertical market segments. The
Marketing Manager is responsible to develop, articulate, and drive
market segment strategy with the goal of improving revenue and
profitability. They will work closely with other functional and BU
areas (Sales, Pricing, Product Management, R&D) to drive
strategy and align across organization on key priorities and
respective segments. Working with these other functions, the
Segment Market Manager will identify product portfolio gaps and
go-to-market strategies and then executes on plans to achieve
growth targets. This role may also leverage Amcor's successes
achieved in other Amcor businesses globally, as well as Global
Business Group projects, and other innovation platforms to help
establish Amcor as a market leader in chosen segments. WHAT YOU GET
TO DOMarket Segmentation, Positioning, Monitoring & Pricing
- Understand competitive landscape and craft specific plans to
compete. Own and drive the multi-generational product innovation
pipeline in accordance with market strategy.
- Market segmentation, sizing and analysis of areas of
responsibility
- Market segment trends, data analysis
- Market Pricing
- Identification of Segment and Customer white spaces
- Competitor assessments, monitoring
- Collaborates with product management, commercial pricing and
commercial excellence teams to effectively execute value+ and MTD
actions that drive out cost and increase profitability
- Coordinate and facilitate commercial efforts on Plant Profit
teams. Leads B2B and B2C Consumer Insight Programs
- Leads initiatives to gain both B2C and B2B customer insights to
help select and position new market segment entry marketing efforts
including
- Focus group activities
- Ethnographic and Demographic studies
- Voice of Customer and Voice of Segment engagement studies for
new targeted markets
- AGOP
- Association of consumer trends with packaging outcomes
- Collaboration with other Amcor business units to create unique
value propositions as ONE AmcorStrategy, Market Entry, Product &
Platform Launch Execution
- Works with Amcor leadership team on go-to-market strategies in
chosen market segments to deliver compelling value propositions to
the marketplace and secure new volumes within vertical market
segments
- Build relationships with key customers to make Amcor's
engagement wider and deeper.
- Collaborative ownership with R&D of new product platform
pipeline and roadmap
- Cross BU and Inter-continental collaboration with Amcor
marketing and R&D communities to identify pockets of growth led
by market or product innovation
- Collaboration with R&D in selection of IP transfers
globally in support of existing and new target segment growth /
entry
- Strategy Plans - leads cross-functional development Strategy
plans associated with targeted market segment entry including
- Lead annual Strategic Plan development
- Market segment research, validation and associated customer
pilots
- Leading collaborative stage gate process for market entry and
platform launch
- Product launch road-map
- Works with select customers to create unique value-propositions
specific to Amcor's product offering and segment growth plans
- Creates templates to effectively expand Amcor's participation
in chosen markets
- Works closely with sales, R&D and operations to help
customers launch new packaging technologies
- Supports customers with new product launch process and helps
guide their journey toward new packaging formats working
collaboratively with machinery vendors, allied packaging material
vendors, sales, R&D, and operations both within customer
businesses and within AmcorWHAT WE VALUE
- Eagerness and Ability to Learn
- Proactive, Self-Starter
- Strong Communication Skills
- Strategic Orientation
- Results Orientated
- Relationship Building strong Organizational Skills
- Customer FocusedWHAT WE WANT FROM YOU
- Bachelor's Degree, MBA preferred
- Strong technical skills specific to flexible packaging
- Experience with projects involving new packaging materials,
formats, and filling equipment
- Strong verbal and written communication skills
- Capable to motivate cross-functional stakeholders both within
customer businesses, Amcor and at allied suppliers (equipment
vendors, other packaging component vendors for rigid, paper,
corrugate) toward desirable packaging outcomes
- Able to monetize the value of novel packaging technologies for
customers in creating a unique value proposition that is compelling
for various stake holders within customer accounts
- Strong finance skills to help create business plans, contracts
and capital expense justifications
- Strong understanding of the pharmaceutical and medical
industry, product launch and strategic marketing within the
industry
- Strong grasp of marketing fundamentals including Strategy
Development, Product Segmentation, & Product Management
- Knowledge of key principles of packaging sustainability
including life cycle analysis, and carbon footprintOur
ExpectationsWe expect our people to be guided by The Amcor Way and
demonstrate our Values every day to enable the business to win. We
are winning when:
- Our people are engaged and developing as part of a
high-performing Amcor team
- Our customers grow and prosper from Amcor's quality, service,
and innovation
- Our investors benefit from Amcor's consistent growth and
superior returns
- The environment is better off because of Amcor's leadership and
productsEqual Opportunity
Employer/Minorities/Females/Disabled/Veterans/Sexual
Orientation/Gender IdentityAmcor Flexibles North America is an
Equal Opportunity Employer and all qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability status, protected veteran status, or any other
characteristic protected by law.If you would like more information
about your EEO rights as an applicant under the law, please click
on the links "EEO is the and "EEO is the Law" Poster Supplement.
If, because of a medical condition or disability, you need a
reasonable accommodation for any part of the employment process,
please call 224-313-7000 and let us know the nature of your request
and your contact information.E-VerifyWe verify the identity and
employment authorization of individuals hired for employment in the
United States.
Keywords: Amcor, Oshkosh , Marketing Manager, Executive , Oshkosh, Wisconsin
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