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Sr. Manager, Sales & Marketing - RapidCare

Company: Ariens
Location: Oshkosh
Posted on: May 11, 2019

Job Description:

At AriensCo, we build more than exceptional products - we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities.Our environment? We're corporate, without being "corporate." Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you'll always have the freedom to create and contribute. Our company vision is "Passionate People, Astounded Customers." Quite simply: it revolves around peopleSpeaking of people, you're not just employee #1,762 to us. You're family and your role is invaluable. Without exceptional people, we can't continue to produce the amazing products we're known for around the world.Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community.Job Description:We are currently recruiting for a motivated and passionate Sr. Manager, Sales and Marketing for a newly created business unit, RapidCare. This Manager will be responsible for all Sales and Marketing processes including pricing strategies, product offerings (Parts, Accessories, and Attachments), Channel Management including Dealer RapidCare Programing and Promotions. Safe Work Environment as measured by # of recordable injuriesIn-stock parts, accessories, attachments, and baggers Continuously improve costs in production, materials, and logistics Parts, Accessories and Attachments sales growth per our business plan. Developing new business opportunities beyond AriensCo brand for Outdoor Power Equipment to drive sales growth. Provide overall thoughts leadership as a member of the RapidCare Staff.THE DAY TO DAY?* Lead the overall SKU management process including SKU hierarchy, segmentation, and overall life-cycle management.* Maintain and communicate key performance metrics to measure service performance and customer satisfaction, taking action to address gaps.* Demonstrate and foster a sense of urgency to achieve goals.* Prepare and monitor expense budget.* Establish product marketing goals, objectives, and strategies to drive market share and profitability within budget constraints.* Complete annual product line business plan and budget.* Manage goals and objectives associated with product line regarding advertising, promotion, web site, trade-show displays, and literature.* Work with Marketing Communications personnel to implement the plan within allocated budgets.* Establish and maintain market pricing for their appropriate product offering and the competitive orientation within the market.* Monitor product line profitability continuously and take appropriate actions with the business unit to meet or exceed company objectives.* Assist the sales and planning departments in establishing forecasts for new and current product offerings.* Act as liaison for field sales and the manufacturing business unit.* Conduct research, evaluate the results and report on customer satisfaction, to include studies to determine market potential for new, redesigned, or existing products.* Lead and manager front-end of the new product development efforts for responsible product line.* Work closely with Engineering on application requirements necessary to meet/beat conditions and/or competitive products and pricing.* Analyze product sales by region, market, and segments to identify areas of strength and weakness.* Work with sales management to develop and implement a strategy to maximize product penetration in those areas.* Review instructional programs, sales brochures, web site, and advertising material to assure consistency with marketing goals.* Participate in trade events, sales calls, training and business planning as required Implement and maintain the Ariens Lean Management System for areas of responsibility.* Develop sales and distribution channels with the field sales managers.BASIC QUALIFICATIONS* Bachelor's degree* Minimum of 10 years direct experience in operations management* Minimum of 5 years at a management level* Minimum of five years of direct product management experience* Appropriate level of education and expertise will be considered in lieu of degreePREFERRED QUALIFICATIONS* Master's degree desired* Experience in the Outdoor Power Equipment industry* Experience with Aftermarket Outdoor Power Equipment IndustryAbout AriensCoSince 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values - Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.Our employees' quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include:* Medical, Dental, Vision* Life Insurance* 401(k) and profit-sharing plans* Bonus Programs* Accident and Critical Illness Insurance* Paid vacation, holidays and leave programs* Flexible spending account (FSA) plan* Voluntary wellness programs* Employee purchase benefit* Employee Assistance Program* Tuition Reimbursement* Safety shoes and safety prescription glasses reimbursementEEO StatementThe concept of diversity is important to us at AriensCo. That's why we've created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat.AriensCo is an equal opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by applicable law. AriensCo hires and promotes individuals solely on the basis of their qualifications for the job to be filled.Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best talent, foster productive teamwork, and expand our business opportunities.

Keywords: Ariens, Oshkosh , Sr. Manager, Sales & Marketing - RapidCare, Executive , Oshkosh, Wisconsin

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