Digital Marketing & Corporate Communications Director
Company: Ariens
Location: Oshkosh
Posted on: June 9, 2021
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Job Description:
At AriensCo, we build more than exceptional products - we create
opportunities that impact careers. Our culture values innovative
thinking, hard work and determination. We interact in teams,
collaborate together and make decisions quickly. We see growth potential in every team member, and are committed
to supporting our employees with continuous training and
advancement opportunities. Our environment? We're corporate, without being "corporate."
Whether you work at our headquarters, manufacturing facilities, or
one of our global distribution businesses, you'll always have the
freedom to create and contribute. Our company vision is "Passionate
People, Astounded Customers." Quite simply: it revolves around
people Speaking of people, you're not just employee #1,762 to us.
You're family and your role is invaluable. Without exceptional
people, we can't continue to produce the amazing products we're
known for around the world. Ready for the ride of your career? Then come join us. By joining
our team, you'll have the opportunity to work in a rewarding
workplace with a strong sense of community. Job Description: AriensCo is looking for a passionate and creative Director of
Digital Marketing & Corporate Communications. This position is
located at our corporate headquarters in Brillion, WI. The Day To Day... Digital Marketing Create, plan, and direct the implementation and execution of
annual digital marketing programs and strategies designed to
increase Company revenue. Track usage trends of the AriensCo website, including number and
quality of visitors and advertising campaign impacts. Establish and manage the relationships with search engines and
portal sites that are strategically aligned with the digital
goals. Provide leadership to digital marketing, public relations, and
social media teams. Public and Media Relations Leverage the most effective and efficient communication vehicles
to continue our brand awareness within a designated budget. Lead the planning and execution of system wide PR campaigns that
correlate to brand, marketing and sponsorship promotions. Build relationships with and pitch new product and marketing
initiatives to industry-specific media outlets. Prepare media kits and organizing press conferences. Develop external and internal public relations and communication
strategy. Manage press releases for external communications. Increase brand presence for all AriensCo Brands. Partner with marketing and sales team to plan successful launch
of new products and services, including formalized launch plans,
tactics and ensuring all areas are held accountable. Assist in managing crisis situations through communication
solutions and strategy to maintain a positive brand image. Act as company spokesperson for media requests, facilitating
media interviews and developing brand awareness. Internal and Editorial Communications Create an annual project plan to continuously manage internal
brand consistency and marketing campaigns through ads, photography,
video, collateral, direct mail, literature and related product and
brand support. Support marketing initiatives through copywriting and
exceptional writing skills. Manage our quarterly magazine publication in conjunction with
marketing agency. Develop system wide communications that inform dealers and
employees of new marketing campaigns, announcements, new products,
and all other pertinent information. Assist leadership team in drafting, editing and distributing of
system-wide and external communications. Community Relations Manage multiple vendor relationships as required to execute the
brand marketing strategy within budget. Drive engagement and relationship building with current and
prospective media customers for AriensCo. brands, and ensure there
is a consistent brand presence in the marketplace through public
relations. Prepare presentations in support of board meetings,
monthly/quarterly senior leadership meetings, and annual
events. Develop sponsorship program including strategy, requirements and
management of budget. The Qualifications... Minimum of Bachelor's Degree in (one); PR, Journalism,
Communications, Advertising or marketing related field. A minimum of 8 years of digital marketing, communications,
public relations experience and/or leadership experience. High attention to detail. Full understanding of media needs and media relationships. Keen awareness and understanding of PR, social media and
advertising trends. Effective communicator and presenter with the ability to
motivate and inspire customers, colleagues, and cross-functional
teams Creative, decisive, collaborative, responsive and able to work
independently and take responsibility for decisions and outcomes.
Ability to meet deadlines and handle multiple priorities. Proven experience in traditional marketing, as well as, digital
strategy, content marketing, social media, online promotions,
in-store POP and product launches. About AriensCo Since 1933, the AriensCo name has been associated with reliable,
durably crafted, high-performance outdoor power equipment. Our core
values - Be Honest, Be Fair, Respect the Individual, Keep our
Commitments, and Encourage Intellectual Curiosity define our
culture and inspire our team. We believe passionate people and
astounded customers lead to unstoppable success. Our employees' quality of life is important to us. When people
feel appreciated, respected and supported, careers thrive and ideas
come to fruition. AriensCo employees are provided various great
benefit opportunities which may include: EEO Statement The concept of diversity is important to us at AriensCo. That's
why we've created a culture that is inclusive, accepting and
understanding. We embrace diversity among our partners, suppliers
and employees. We also strive for diversity in the quality of our
ideas. Inclusion and acceptance means that, regardless of who you
are, you will always be standing on our welcome mat. AriensCo is an equal opportunity and affirmative action employer
and all qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability status,
protected veteran status, or any other characteristic protected by
applicable law. AriensCo hires and promotes individuals solely on
the basis of their qualifications for the job to be filled. Providing our employees with an environment free of
discrimination and harassment is something we take very seriously.
Embracing diversity enables us to attract the best talent, foster
productive teamwork, and expand our business opportunities.
Keywords: Ariens, Oshkosh , Digital Marketing & Corporate Communications Director, Other , Oshkosh, Wisconsin
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